Privacy Policy

This Privacy Policy is compliant with GDPR (EU), CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), and other applicable U.S. state privacy laws effective in 2026.

1. Information We Collect

A. Information You Provide Directly

We collect information that you voluntarily provide when you:

• Subscribe to our newsletter: Email address, name (optional)
• Submit a contact form: Name, email address, message content
• Leave comments or reviews: Name, email address, comment content

B. Information Collected Automatically

When you visit strike-master.com, we automatically collect certain information through cookies and similar technologies:

• Device Information: IP address, browser type, operating system, device type
• Usage Information: Pages viewed, time spent on pages, click data, referral source
• Location Information: Approximate geographic location based on IP address
• Cookies and Similar Technologies: See Section 3 for details

C. Information from Third Parties

We may receive information from:

• Amazon Associates: When you click our affiliate links and make purchases, Amazon may share aggregated sales data (not personally identifiable)
• Analytics Providers: Google Analytics and similar services provide aggregated usage statistics

2. How We Use Your Information

We use the information we collect for the following purposes:

• Website Operation: To provide, maintain, and improve our website functionality
• Communication: To respond to your inquiries and send newsletters (with your consent)
• Personalization: To customize content and recommendations based on your interests
• Analytics: To understand how visitors use our website and improve user experience
• Marketing: To send promotional emails about new content and products (with your consent)
• Security: To detect, prevent, and address technical issues and fraudulent activity
• Legal Compliance: To comply with applicable laws and regulations
• Affiliate Tracking: To track affiliate referrals and commissions through Amazon Associates

3. Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly. These cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics).

Advertising/Affiliate Cookies: Track affiliate links and conversions through Amazon Associates and other programs.

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific sites
• Delete all cookies when you close your browser

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Email Service Providers: To send newsletters and communications
• Analytics Providers: Google Analytics to analyze website usage
• Web Hosting: To host our website and store data

Affiliate Partners

• Amazon Associates: When you click affiliate links, Amazon may receive information about the referral source

Legal Requirements

We may disclose your information if required by law or in response to:

• Subpoenas or court orders
• Government or law enforcement requests
• Legal processes or investigations
• Protection of our rights, property, or safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction, including:

• SSL/TLS encryption for data transmission
• Secure hosting with reputable providers
• Regular security audits and updates
• Access controls and authentication

6. Your Privacy Rights

General Rights (All Users)

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out of Marketing: Unsubscribe from promotional emails at any time

GDPR Rights (EU/EEA Residents)

If you are located in the European Union or European Economic Area, you have additional rights under GDPR:

• Right to be Forgotten: Request erasure of your personal data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Restriction: Request limitation of processing of your data
• Right to Object: Object to processing of your data for marketing or legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the categories and specific pieces of personal information we collect
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale or sharing of personal information (Note: We do not sell personal information)
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

Other State Privacy Rights

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy laws have similar rights to those described above. These include rights to:

• Access and obtain a copy of your personal information
• Correct inaccuracies in your personal information
• Delete your personal information
• Opt-out of targeted advertising and sale of personal information
• Obtain a list of third parties with whom we share your information

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: support@strike-master.com
Subject Line: “Privacy Rights Request”

We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Email Addresses (Newsletter): Until you unsubscribe or request deletion
• Contact Form Submissions: 3 years from submission date
• Analytics Data: 26 months (Google Analytics default)
• Cookies: Varies by cookie type (see your browser settings)

8. Children’s Privacy

strike-master.com is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 (or 16 in the EU).

If we become aware that we have collected personal information from a child under the applicable age without parental consent, we will take steps to delete that information as quickly as possible.

If you believe we have collected information from a child under the applicable age, please contact us immediately at support@strike-master.com.

9. Third-Party Links

Our website contains links to third-party websites, including Amazon.com and other retailers. This Privacy Policy does not apply to those websites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any website you visit.

10. International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have different data protection laws than your country of residence.

For EU/EEA residents, we take steps to ensure that your personal information receives an adequate level of protection, including:

• Using Standard Contractual Clauses approved by the European Commission
• Working only with service providers who provide adequate data protection
• Implementing appropriate safeguards for international transfers

11. Email Communications

What You’ll Receive

When you subscribe to our newsletter or provide your email address, you may receive:

• New product information and reviews
• Ice fishing tips and educational content
• Affiliate product recommendations
• Website updates and announcements

How to Unsubscribe

You can unsubscribe from promotional emails at any time by:

• Clicking the “Unsubscribe” link in any email
• Sending an email to support@strike-master.com with “Unsubscribe” in the subject line

Note: We may still send you non-promotional emails related to your inquiries or account (if applicable).

12. Do Not Track Signals

Some browsers have a “Do Not Track” feature that lets you tell websites you do not want your online activities tracked. We currently do not respond to Do Not Track signals because there is no uniform standard for how to respond to such signals.

13. California “Shine the Light” Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us at support@strike-master.com with “California Shine the Light Request” in the subject line.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Changes will be effective immediately upon posting to the website.

We will notify you of material changes by:

• Updating the “Last Updated” date at the bottom of this page
• Posting a notice on our homepage
• Sending an email notification (for significant changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: support@strike-master.com
Address: 6105 Yellow Circle Extension, Suite 100, Minnetonka, MN 55343
Response Time: We will respond to privacy inquiries within 24-48 hours during business days

For Privacy Rights Requests

To exercise your privacy rights (access, deletion, correction, opt-out), please include:

• Subject line: “Privacy Rights Request”
• Your full name and email address
• Specific right you wish to exercise
• Any additional information needed to verify your identity

16. Consent

By using strike-master.com, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website.