About StrikeMaster
For over 65 years, we’ve been engineering the world’s most reliable ice augers, helping anglers reach fish through the ice faster and easier than ever before.
Our Story
What started as a commitment to solving a simple problem—drilling through ice efficiently—has evolved into a legacy of innovation that spans generations of ice anglers.
The Beginning
StrikeMaster was founded in the late 1950s with a singular vision: to create ice augers that actually worked in real-world conditions. Our founders were ice anglers themselves who understood the frustration of unreliable equipment when you’re out on frozen lakes in sub-zero temperatures.
From the very first model, we focused on three core principles that still guide us today—power to cut through any ice, speed to get you fishing faster, and lightness to keep you mobile across the frozen landscape.
Innovation Through the Decades
While many companies talked about innovation, we lived it. In the 1980s, we pioneered lightweight materials that made augers easier to carry without sacrificing cutting power. In the 2000s, we revolutionized blade technology with our proprietary Lazer blade design that stays sharper longer and requires less effort to cut.
Today, we’re at the forefront of electric auger technology with our lithium-powered 24V and 40V models that deliver gas-auger power without the noise, fumes, or maintenance hassles.
Built by Anglers, For Anglers
Every StrikeMaster auger is designed by people who actually ice fish. Our engineering team spends hundreds of hours on the ice each winter, testing prototypes in real conditions and listening to feedback from the ice fishing community.
This connection to the sport isn’t just about making better products—it’s about understanding that when your auger fails on a frozen lake miles from shore, it’s not just an inconvenience. Reliability isn’t a feature for us; it’s the foundation of everything we build.
Our Journey
Six and a half decades of pushing the boundaries of ice auger technology.
Company Founded
StrikeMaster begins manufacturing hand-powered ice augers in a small workshop, focusing on quality and durability above all else.
Gas Power Revolution
We introduce our first gas-powered auger, dramatically reducing the physical effort required to drill through thick ice and changing ice fishing forever.
Lazer Blade Technology
Our proprietary Lazer blade design launches, offering superior cutting performance and longer-lasting sharpness than traditional auger blades.
Electric Era Begins
We pioneer the lithium-powered electric auger category with our 24V model, proving that battery technology can match gas power without the drawbacks.
Leading the Industry
Today, StrikeMaster continues to innovate with advanced battery technology, lightweight materials, and engineering excellence that keeps us ahead of the competition.
What Drives Us
The principles that have guided StrikeMaster for over 65 years.
Uncompromising Quality
We never cut corners. Every auger undergoes rigorous testing in extreme conditions before it earns the StrikeMaster name. Your safety and success on the ice depend on our commitment to excellence.
Continuous Innovation
The ice fishing landscape evolves, and so do we. From pioneering electric auger technology to developing sharper, longer-lasting blades, we’re always pushing forward to give you an edge on the ice.
Angler-First Design
We fish. We drill holes. We understand your frustrations and your needs because we share them. Every design decision starts with one question: “Will this make ice fishing better?”
Our Mission
This isn’t just a statement—it’s our daily commitment. When you’re standing on a frozen lake at dawn, your StrikeMaster auger needs to work. Period. No excuses, no failures, just consistent performance that lets you focus on what matters: the fish.
We know that ice fishing isn’t just a hobby; it’s a passion, a tradition, and for many, a way of life. That’s why we treat every auger we build with the respect it deserves. Because somewhere, an angler is counting on it.
Experience the StrikeMaster Difference
Join thousands of anglers who trust StrikeMaster to power their ice fishing adventures. Explore our full range of electric, gas, and hand augers designed to perform when it matters most.
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